Privacy Policy

BRILLIANTLYOUTH INC is committed to protecting your privacy.  BRILLIANTLYOUTH INC website (“the Site”, “us”, “our”, “we”) collects important customer information in an effort to enhance and personalize our customers’ (“you”, “your”) your shopping experience. The information we collect allows us to more effectively communicate to you our products, services and promotions. This Privacy Policy does not apply to other third party services, websites and applications accessed by or through the Site on which a link to this Privacy Policy does not appear.

Please read the below Privacy Policy which details how we collect and use customer information on our site. By visiting the Site, you accept the practices described in this Privacy Policy.

Collected Information
We collect information about you in various ways. For example, you may provide information directly to us, we may collect certain information about you automatically through your use of the Site, or we may obtain information about you from third parties who are acting on our behalf. When you interact with us through our Site, we may collect or receive information about you.

As an E-commerce Web site,BRILLIANTLYOUTH INC collects personally identifying information (“PII”), such as your e-mail address, name, home or work address or telephone number. PII collected by BRILLIANTLYOUTH INC is used solely for the purpose of billing and shipping your online purchases as well as sending you any necessary e-mail messages related to your order. We do not store any credit card information after a purchase is placed.

In addition, we maintain a record of your purchase history, product interests, information about the content you view and the features you access on our Site, and other shopping behavior to enable us to improve your shopping experience.

Other Means of Obtaining Information
Cookies
As you navigate our Site, your preferences are remembered through the temporary use of “session” cookies. Cookies enable our systems to gather information about your browser as well as monitor the navigation you take while browsing the site. We may also use technologies such as our own cookies to provide you with enhanced online display advertising tailored to your interests.

Site Statistics
Web data is collected to monitor user trends on our Site. Analytical data such as hits to our server, traffic and page views shows us where our audience is coming from and how they interact with us online. This type of collected information does not personally identify specific Site users. In addition, like most websites, our Site may utilize “web beacons,” “pixel tags” or other tracking technologies to help us study the actions of our users through non-personally identifiable information. This data may be aggregated with similar data collected from other users to help us improve Great Soles products, services and our overall Site experience.

How We Use Information
We may use the information collected pursuant to this Privacy Policy in the following ways:

To operate and provide the Site to you, or to fulfill any other purpose for which you provide us with information.
To deliver the information, products or services you have requested from us.
To create and share aggregate statistics and reports regarding visitors to our Site and users of our Site.
To reach out to you about and promote new information, products or services to you that we believe you may be interested in.
To help us to improve our Site and to deliver a better and more personalized experience, including by enabling us to estimate our audience size and usage patterns, store information about your preferences and recognize you when you use our Site.
To communicate with you, including to notify you about changes to our Site.
In any other way we may describe when you provide the information, or otherwise at your direction or with your consent.
As permitted by law or as we may notify you.

Information Sharing With Outside Parties
We do not sell, trade, or otherwise transfer your PII to third parties. This does not include trusted third parties who assist us in operating our Site, conducting our business, or servicing you, so long as those parties agree to keep such PII confidential. We may also release your PII when we believe release is appropriate to comply with the law, enforce our Site policies, or protect the rights, property, or safety of us or others. However, your information that is not PII may be provided to third parties for marketing, advertising, or other uses.

In addition, please note that if BRILLIANTLYOUTH INC or any of its affiliates, subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger, consolidation, sale or divestiture of assets, information collected pursuant to this Privacy Policy and any other information we possess about you, including personal information, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.

Third Party Links
We are not responsible for how other companies or organizations collect, use, disclose, or secure the information that you provide them. Occasionally, at our discretion, we may include or offer products or services provided by third party websites on our Site. These third party websites have separate and independent privacy policies. If you choose to access a third party website linked to our Site, you do so at your own risk and subject to any terms of service or privacy policy (if any) associated with such third party website.

We seek to maintain the integrity of the Site and welcome feedback from our customers about it.

Age Requirement
The Site is intended for users who are 18 years of age and older. If you are under the age of 18, you are not permitted to submit any personal information to us, and you should immediately discontinue your use of the Site.

Security
We use physical, electronic, and administrative safeguards to assist us in preventing unauthorized access, maintaining data accuracy, and correctly using your PII. Except as specified in this Privacy Policy, we use commercially reasonable efforts to limit access to your PII to the employees, agents, and officers of BRILLIANTLYOUTH INC who need the information for their jobs. When we transmit highly confidential information (such as a credit card number) over the Internet, we use a secure payment gateway so your information is protected.

Policy Modifications
BRILLIANTLYOUTH INC may occasionally update this Privacy Policy in order to better serve our customers based on company and customer feedback. Any changes will be posted prominently and you should check back often to review any new modifications.

Summary
The information collected from our Site enables us to understand our customers and our market, which in turn allows us to deliver our highest level of service to you. By using our Site, you consent to this privacy policy.